Lexington, N.C. (April 30, 2019) – Kaulig Racing announced today its new video series featuring partner Nutrien Ag Solutions, a leading agricultural retailer of crop inputs and solutions. The monthly video series encompasses the agricultural company’s campaign theme, Leading the Field, and a goal shared by Nutrien Ag Solutions, its growers and the NASCAR Xfinity Series race team.
‘Leading the Field with Chris Rice’ will feature key personalities within the sport and the Kaulig wheelhouse. The light-hearted, story-telling video series, hosted by Kaulig Racing president Chris Rice, was created to entertain and inform its viewers.
“When we teamed up with Nutrien Ag Solutions and heard their campaign theme, it just clicked,” Rice shared in regard to the collaboration. “We wanted to create this video series to show another side of Kaulig Racing and its talent. It’s just a fun piece to continue to grow and build our digital media presence.”
Nutrien Ag Solutions driver, Ross Chastain, kicked off the video series, joining Rice in the first episode of ‘Leading the Field with Chris Rice.’ The duo drove through local North Carolina farm fields and discussed everything from – well, check it out.